Conversion Rate Optimization (CRO):
Systematic Performance Improvement

We revisit Conversion Rate Optimization (CRO) from a marketing perspective, focusing on the systematic improvement of your website’s performance based on user data. This involves analyzing behavior and running A/B tests to increase the percentage of visitors who become paying customers, maximizing the profitability of your existing traffic.

The Data Behind Behavior

Our process uses analytics to identify bottlenecks in the customer journey: where are people leaving, and what is confusing them? We then develop and test hypotheses for improvement. This may involve redesigning the flow of a landing page, testing new value propositions in the copy, or optimizing the location of a sign-up form.

Incremental, Measurable Gains

CRO is about making small, data-validated changes that lead to significant, compounded increases in leads and revenue. We run rigorous A/B tests that compare a revised element against the original, proving that the change actually drives a better outcome. This scientific approach ensures your website is continuously improving its efficiency as a sales tool.