Case Study – Sony Canada
Who is SONY Canada?
SONY Canada is the local arm of the multinational giant of the consumer electronics industry.
What Did SONY Canada need?
SONY Canada participated across the country at dozens of Home Shows featuring their latest and greatest home entertainment equipment. As part of the tour, SONY wanted to host a web-based contest where entrants stood the chance of winning one of many prizes.
How Did blackDot.ca Help?
blackDot.ca handled the campaign’s design, logistics, and database development. The contest also captured consumer tech insight from entrants and delivered thousands of opt-ins to SONY’s follow-up email marketing efforts.
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