Case Study – Sony Canada

Who is SONY Canada?

Sony Canada is the Canadian division of a global leader in consumer electronics and home entertainment technology. The brand delivers innovative TVs, audio systems, and smart entertainment solutions to customers nationwide.

What Did SONY Canada need?

During a nationwide series of Home Shows and live consumer events across Canada, Sony Canada required a custom web-based contest platform to drive engagement, capture qualified leads, and grow their email marketing database.

The solution needed secure data collection, real-time entry management, and scalable event marketing support.

How Did blackDot.ca Help?

blackDot.ca managed the campaign’s design, logistics, and custom database development.

The web-based contest captured valuable consumer technology insights and generated thousands of qualified opt-ins for Sony’s email marketing and automation campaigns.