Shiseido launched their latest beauty product line, ULTIMUNE by creating a private online contest and instant prize giveaway for beauty consultants across the nation. Beauty consultants with qualified ULTIMUNE sales earned access to the online game giving out a variety of prizes.
The incentive boosted sales for ULTIMUNE tremendously and Shiseido re-hired blackDot.ca to do the same contest the following year.
Along with increased ULTIMUNE product launch sales, beauty consultants reported increased excitement as on average, almost every third qualified sale won a prize!
