Having a mobile-friendly website is a must these days for any business. Around this time last year, there were approximately 28.5 million Internet users in Canada and 245.2 million Internet users in the U.S*. Among these numbers,
Approximately, 70% of Canadians use mobile devices where 83% of those users use their mobile devices on the go and 97% of those users use their mobile devices while at home**. In addition, 80% of brands in the U.S. will be using mobile marketing during 2013***.
The on-going shift in website usage from desktop to mobile devices is growing rapidly each year. The amount of people who spend time accessing websites on their mobile devices (i.e. smartphones, tablets, netbooks etc.) means your business website must be mobile-friendly in order to reach those users. Not only should your website be mobile-friendly, but page loading should also be fast and responsive. This means that the web page should load just as fast on a mobile device as it would on a desktop computer (if not faster). Keeping in mind that mobile-friendly websites ought to be clear, simple and easy to navigate.
Making your business website mobile-friendly showcases your business as one that is committed to connecting with consumers anytime and anywhere.
Statistics courtesy of:
*Internet Users in North America June 30, 2012
**Infographic: Canadian Internet Usage Statistics on Mobile, Search and Social
***Infographic: Digital Marketing Budget Trends
