Yes, 2020 is right around the corner and yet that marketing plan is no where to be seen. But don’t worry it’s not too late. If you make your plan in January you still have the rest of the year to implement it.
Need help? Don’t be afraid to call blackDot.ca today, you can take a few steps to feel less worried and panicked and become better prepared.
A bit of research can go a long way! If you had a plan for 2014 but need to step it up or make big changes then it’s time for a review.
Here are some questions to ask when reviewing 2019:
- Did I choose sites and places that my target audience visits and gathers?
- Were the places I chose to market successful?
- Was I reaching the people I wanted?
If you haven’t started marketing yet your biggest help in planning will identifying your target audience and discover where to find them. Then you can realize appropriate ways to get their attention on those platforms.
A targeted campaign will find greater success than a spontaneous throw spaghetti at the wall and see if it sticks attempt, which doesn’t mean that you shouldn’t try new things. Yet it does mean that each attempt should be planned and monitored so it can be tailored or scrapped as needed.
With this knowledge in hand you can move on to the next steps:
- What do you repeat?
- What do you change or add?
If you were successful in reaching your target audience and getting a promising response on certain sites or through certain tasks then you should of course repeat those. Sometimes you find yourself in the right place but realize you aren’t getting the response for which you were hoping. In that case you truly need to find a new approach.
Perhaps you’ve heard of some new social media sites, forums or advertising avenues that your target audience has started using but you haven’t had a chance to get there. This is the time to plan your approach. Learn all the rules associated with new sites and avenues then strategize on your introduction as well as your continued involvement.
- Research
- Implement
- Tweak
- Repeat
Boiled-down, it sounds easy but takes time. So if you’re looking for help, we’d love to assist you in taking that next step in creating the marketing plan your business needs.
